Browsing Department of Commerce by Author "e6a2113e-d47e-412e-b0df-3d834db5a270"
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EFFECTS OF SPORTS SPONSORSHIP ON PERFORMANCE OF KENYAN FIRMS INVOLVED IN SPORTS
LYNDAH MAKUNGU (kabarak, 2014)Many companies make investment to sponsor the big sports events such as Olympics, world Cup and popular sports games. Effective promotional strategy involves strategic decisions about five factors target audience, objective ...