Browsing Department of Commerce by Author "014a21a9-2deb-4b23-ae8a-7df181c326de"
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EFFECT OF FIRMS STRATEGIC RESPONSES TO THE CHANGING COMPETITIVE BUSINESS ENVIRONMENT ON THE COMPANY PERFORMANCE: A CASE OF PAINT MANUFACTURING COMPANIES IN KENYA
ONKOBA JUSTUS J. GETOTO (kabarak, 2014)Strategic responses are known to realign firms to respond to the ever-changing turbulent business environment. This research sought to assess the strategic responses of paint manufacturing companies, in view of the ...