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Relationship between Service Quality and Customer Loyalty: Evidence from Star-Rated Hotels in North Rift, Kenya
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)
The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the
main being the onset of the devolved systems of Government which has helped to bring more resources ...
The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance
(International Journal of Academic Research and Development, 2019-05)
In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of
butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ...
ACCESS TO FINANCIAL CREDIT PRODUCTS AND ITS INFLUENCE ON ENTREPRENEURIAL PERFORMANCE AMONG MICRO AND SMALL ENTERPRISES IN KERICHO COUNTY, KENYA.
(International Journal of Business and Management, 2019)
Financing includes all initiatives directed towards making formal financial
services available and accessible. Researchers have argued that lack of financing is almost
universally indicated as a key problem for micro and ...
The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)
The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the
Relationship between Product Strategy and sales performance. The study is based on the following ...
INFLUENCE OF CUSTOMER EMOTIONS ON CUSTOMER LOYALTY AMONG STAR-RATED HOTELS IN NORTH RIFT, KENYA
(European Centre for Research Training and Development, 2019-07)
With business competition becoming more intense, the most important issues that
sellers face are on providing excellent quality products or services and keeping loyal customers
to ensure long-term profit to their ...
INFLUENCE OF FINANCIAL LITERACY ON ENTREPRENEURIAL PERFORMANCE AMONG MICRO AND SMALL ENTERPRISES IN KERICHO COUNTY, KENYA
(International Journal of Economics, Commerce and Management, 2019-10)
Financing has been identified as a key element for micro and small enterprises to thrive in
developing countries. Researchers have argued that lack of financing literacy is among the key
problems for micro and small ...