In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ...

The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the main being the onset of the devolved systems of Government which has helped to bring more resources ...

The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance. The study is based on the following ...

With business competition becoming more intense, the most important issues that sellers face are on providing excellent quality products or services and keeping loyal customers to ensure long-term profit to their ...