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    Relationship between Service Quality and Customer Loyalty: Evidence from Star-Rated Hotels in North Rift, Kenya 

    Mwaura, Peter; Kamau, Geoffrey G. (THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)
    The tourism and hospitality sector in North Rift Kenya have grown tremendously since 2013 due to several factors, the main being the onset of the devolved systems of Government which has helped to bring more resources ...
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    Influence of Business Development Services on Micro Enterprises performance in Kenya: a Survey of Micro Enterprises in Eldama Ravine Sub County, Baringo County. 

    Odhiambo, Evance Onyango; Kamau, Geoffrey G.; Tanui, John K. (IOSR Journal of Business and Management (IOSR-JBM), 2022-11)
    Background: Micro Enterprises have been regarded as to play significant roles of job creation, poverty alleviation and economic development of many countries worldwide. Given the importance of Micro Enterprise sector in ...
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    INFLUENCE OF CUSTOMER EMOTIONS ON CUSTOMER LOYALTY AMONG STAR-RATED HOTELS IN NORTH RIFT, KENYA 

    Jemaiyo Imamai, Beatrice; Mwaura, Peter; Kamau, Geoffrey G. (European Centre for Research Training and Development, 2019-07)
    With business competition becoming more intense, the most important issues that sellers face are on providing excellent quality products or services and keeping loyal customers to ensure long-term profit to their ...

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    Author
    Kamau, Geoffrey G. (3)
    Mwaura, Peter (2)Jemaiyo Imamai, Beatrice (1)Odhiambo, Evance Onyango (1)Tanui, John K. (1)SubjectKenya (2)Business linkage (1)Business mentorship (1)Customer Emotions (1)customer loyalty (1)Loyalty (1)Market access information (1)Microenterprise Performances (1)North Rift (1)Service quality (1)... View MoreDate Issued2019 (2)2022 (1)Has File(s)Yes (3)

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