Browsing School of Business and Economics by Subject "tangible marketing mix strategy"
Now showing items 1-2 of 2
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The Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance
(THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2019-07)The main aim of this study was to assess the Mediating Influence of Bixa Ollerana Value Chain Government Policy on the Relationship between Product Strategy and sales performance. The study is based on the following ... -
The moderating influence of Bixa orellana value chain government policy on the relationship between promotion strategy and sales performance
(International Journal of Academic Research and Development, 2019-05)In health conscious countries mostly in Europe and America, Bixa, a natural coloring is in high demand from manufactures of butter, margarine and cheese. Bixa is also used as pigments and flavoring in confectionery flour ...
