Browsing School of Business and Economics by Subject "s: Strategy, Strategic responses, competitive environment, performance, Kenya"

Now showing items 1-1 of 1

EFFECT OF FIRMS STRATEGIC RESPONSES TO THE CHANGING COMPETITIVE BUSINESS ENVIRONMENT ON THE COMPANY PERFORMANCE: A CASE OF PAINT MANUFACTURING COMPANIES IN KENYA

ONKOBA JUSTUS J. GETOTO (kabarak, 2014)

Strategic responses are known to realign firms to respond to the ever-changing turbulent business environment. This research sought to assess the strategic responses of paint manufacturing companies, in view of the ...