Browsing School of Business and Economics by Author "80b1c7fe-f93f-444e-83f0-86d8142145dd"

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Marketing strategies that can increase enrolment rate in Institutions of Higher Learning: A Case of Private Universities in Kenya

Bowen J.D.C. *1 & Gogo O.J 2 (2014)

University Education in Kenya has experienced tremendous growth in the last decade due to rising number of students seeking post secondary school education. A mismatch between capacity in public university and the number ...