Browsing Publications 2019 by Subject "Competitive Strategies, Firm performance, Differentiation Strategy, Cost Leadership."
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Influence of Competitive Strategies on Firm Performance in the Telecommunication Industry: A Case Study of Telkom Kenya in Nakuru East Sub County
(World Journal of Innovative Research, 2019-10)Firm performance of the telecommunication companies is thus important in Kenya's context. However, comparing the firm performance of Telkom Kenya Limited with other mobile phone service providers, Telkom Kenya Limited ...