THE ROLE OF SELECTED MANAGEMENT PRACTICES IN FACILITATING STRATEGIC CHANGE IN TELKOM KENYA HEADQUARTERS

Abstract

Strategic change management has been gaining ground in organization recently, including technology based firms like Telkom Kenya. The general objective of the study was to the role of selected management practices in facilitating strategic change in Telkom Kenya. This study was undertaken to seek; the function of utilizing incentives as a management practice to facilitate strategic change in the business. The study adopted the following theories; Resource-Based-View Theory, Strategic Grouping Theory, The Dynamic Capability Theory. Further, the study analyzed the way in which top management decision making eases strategic change in Telkom. The analysis employed a case study research design. The target population included the management of Telkom Kenya Limited. The target population of the study was 270 top and middle managers at Telkom Kenya. The study used sampling formula recommended by Nassiuma (2000) to calculate the 32 managers who formed the sample size. The research then randomly picked any 2 top management and 30 middle managers. Data was collected using structured questionnaire designed using Likert Scale. Data was analyzed using descriptive statistics and inferential statistics, specifically Pearson Correlation and Regression Analysis. The results from the study were beneficial to the management of Telkom Kenya in re-formulating policies in the management of strategic change. Scholars might find it significant as it might boost the body of knowledge within this region. It is estimated that the understanding gained from the analysis could serve as a foundation for preparation and also a point of reference to additional research on the subject of the strategic shift. The study established that two practices, that is managing transition and employees empowerment contributed significantly in facilitate strategic change in Telkom Kenya. The study recommends that Telkom Kenya should review its strategic change plan so as to practically entrench the use of incentives as a catalyst for facilitating strategic change. Second, the study recommends that Telkom Kenya should appraise its communication policy in order to incorporate communication strategies that enable the company handle the right communication that can reduce resistance to change.