| dc.contributor.author | Waithaka, Edward Njuguna | |
| dc.contributor.author | Ragama, Philip E. | |
| dc.contributor.author | Kamau, Geoffrey | |
| dc.date.accessioned | 2024-07-02T05:32:49Z | |
| dc.date.available | 2024-07-02T05:32:49Z | |
| dc.date.issued | 2020-07 | |
| dc.identifier.issn | 2348 0386 | |
| dc.identifier.uri | http://ir.kabarak.ac.ke/handle/123456789/1551 | |
| dc.description.abstract | Mobile money has become a very prominent payment used by many enterprises in Kenya
whose significance has not received the necessary research investigation. The aim of this study
was to find out the effect of Value Added Services available on the mobile money platform to
financial performance of small and medium enterprises. The study adopted explanatory
research design. Stratified sampling technique used to sample SMEs in Nakuru town. The study
established no significant linear relationship between value added services of mobile money
merchant services and financial performance of small and medium enterprises in Nakuru Town,
(=0.069, p>0.422). Thus the hypothesis H0 that value added services of mobile money
merchant services does not significantly affect financial performance of small and medium
enterprises in Nakuru Town was accepted. Based on the findings, recommendations were
made. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Economics, Commerce and Management | en_US |
| dc.subject | Mobile merchant services | en_US |
| dc.subject | Value Chain | en_US |
| dc.subject | Small and Medium Enterprises | en_US |
| dc.subject | Financial Performance | en_US |
| dc.title | THE EFFECT OF VALUE ADDED SERVICES ON THE FINANCIAL PERFORMANCE OF THE MOBILE MERCHANT SERVICES PLATFORM ENTERPRISES IN NAKURU, KENYA | en_US |
| dc.type | Article | en_US |
