| dc.description.abstract | This paper explores Skiza Tunes' impact on the music industry. In the
process, the research sought answers on how Skiza Tunes disrupted the
Kenyan music industry, the Skiza Tunes platform’s intermediary role,
and its exploitative propensities. It initiates a discussion on Skiza Tunes’
disruptive innovation focusing on its business model, platform
capitalism. The researcher will undertake a comprehensive literature
review on platform capitalism, disruptive innovations and access-based
services’ impact on the music industry. Spotify is an access-based
service that thrives through platform capitalism. The researcher also
conducts in-depth interviews with Kenyan artists, focussing on their
opinions on the impact of Skiza Tunes on their socio-economic
development. Skiza Tunes is significantly transforming the Kenyan
music industry by generating new artist revenue streams. However,
limited literature exists on the impact of Skiza Tunes on the music
industry. Several questions still linger on the intermediary role of the
Skiza Tunes, revenue splits and its exploitative propensities. There
should be deliberate efforts to overhaul the education systems to reflect
the current technological innovations. The skilled labour expected to
drive these disruptive innovations does not get the necessary education,
which slows down the adaption of these technologies in the music
industry. | en_US |
