• Login
    Search 
    •   KABU Repository Home
    • Thesis and Dissertations
    • Search
    •   KABU Repository Home
    • Thesis and Dissertations
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 1-1 of 1

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Issue Date Asc
    • Issue Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    Thumbnail

    INFLUENCE OF MARKETING MIX STRATEGIES ON SALES PERFORMANCE OF BIXA ORELLANA AMONG SMALL SCALE FARMERS IN KWALE COUNTY, KENYA 

    CHERUIYOT, DAVID KISA (KABARAK UNIVERSITY, 2021-06)
    Bixa Orellana, a natural food-colour, is in high demand in both local and international markets due to its health benefits. The sales performance of the crop remains relatively low in Kenya despite its potential contribution ...

    Copyright © 2025 
    Kabarak University Libraries
    | Repository Policy | Send Feedback
     

    Browse

    All of KABU RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CommunityBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Discover

    Author
    Cheruiyot, David Kisa (1)
    SubjectMarketing Mix (1)Marketing Mix Strategies (1)Placement Strategy (1)
    Pricing Strategy (1)
    Product Strategy (1)Promotion Strategy (1)Sales Performance (1)Value Chain (1)... View MoreDate Issued
    2021 (1)
    Has File(s)
    Yes (1)

    Copyright © 2025 
    Kabarak University Libraries
    | Repository Policy | Send Feedback