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    INFLUENCE OF PRODUCT PACKAGING ATTRIBUTES ON CHOICE OF DETERGENTS PURCHASED BY CONSUMERS IN NAKURU COUNTY, KENYA 

    KARANI, LUCYANN MUTHONI (KABARAK UNIVERSITY, 2016-11)
    With the growing liberization of trade and business in Kenya, many manufacturing firms are now able to produce and bring to the markets broad varieties of products. On the other hand consumers have become more knowledgeable ...
    Thumbnail

    INFLUENCE OF PRODUCT PACKAGING ATTRIBUTES ON CHOICE OF DETERGENTS PURCHASED BY CONSUMERS IN NAKURU COUNTY, KENYA 

    KARANI, LUCYANN MUTHONI (KABARAK UNIVERSITY, 2016-11)
    With the growing liberization of trade and business in Kenya, many manufacturing firms are now able to produce and bring to the markets broad varieties of products. On the other hand consumers have become more knowledgeable ...

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    Author
    KARANI, LUCYANN MUTHONI (2)
    Subject
    product packaging attributes, consumer choice, packaging colour, packaging quality of material, packaging size variety, packaging label (2)
    ... View MoreDate Issued
    2016 (2)
    Has File(s)
    Yes (2)

    Copyright © 2025 
    Kabarak University Libraries
    | Repository Policy | Send Feedback