Now showing items 1-1 of 1
EFFECT OF RELATIONSHIP MARKETING ORIENTATION ON CUSTOMER LOYALTY: A SURVEY OF STAR-RATED HOTELS IN NORTH RIFT, KENY
(KABARAK UNIVERSITY, 2021-11)
With business rivalry getting fiercer, the most pressing issue that organizations must address is how to gain customer loyalty and maximize client lifetime value. The focus of Relationship Marketing Orientation is on ...