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INFLUENCE OF MARKETING MIX STRATEGIES ON SALES PERFORMANCE OF BIXA ORELLANA AMONG SMALL SCALE FARMERS IN KWALE COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-06)
Bixa Orellana, a natural food-colour, is in high demand in both local and international markets due to its health benefits. The sales performance of the crop remains relatively low in Kenya despite its potential contribution ...