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INFLUENCE OF ADVERTISING THROUGH MEDIA ON CONSUMERS’ ATTITUDE: A COMPARISON OF ONLINE AND OFFLINE CHANNELS USED BY SELECTED COMMERCIAL BANKS IN NAIROBI COUNTY, KENYA
(KABARAK UNIVERSITY, 2020-10)
The media landscape in Kenya has changed over time with more internet-enabled channels, giving marketers a wide range of communication mediums to advertise through. This has made institutions to push their advertising ...