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    AN ASSESMENT OF COMPETITIVE STRATEGIES ON PERFORMANCE OF HOTEL BUSINESSES IN NAKURU TOWN, KENYA 

    AENGWO, KELVIN (KABARAK UNIVERSITY, 2016-11)
    The hotel and tourism industry contributes a significant proportion of country employment and earnings in developing economies. In Kenya the hotel and Tourism sector contributes 14% of the Gross Domestic Product. Nakuru ...
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    AN ASSESMENT OF COMPETITIVE STRATEGIES ON PERFORMANCE OF HOTEL BUSINESSES IN NAKURU TOWN, KENYA 

    AENGWO, KELVIN (KABARAK UNIVERSITY, 2016-11)
    The hotel and tourism industry contributes a significant proportion of country employment and earnings in developing economies. In Kenya the hotel and Tourism sector contributes 14% of the Gross Domestic Product. Nakuru ...

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    AuthorAENGWO, KELVIN (2)Subject
    Competitive strategies, performance, cost leadership, product differentiation, focus strategy. (2)
    ... View MoreDate Issued
    2016 (2)
    Has File(s)Yes (2)

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