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    EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY OF LISTED COMPANIES IN KENYA 

    KHAMAH, HASSAN ALI (KABARAK UNIVERSITY, 2015-08)
    Corporate social responsibility (CSR) is one of the marketing strategies that are widely used in the industrial arena for the purposes of creating customer awareness, enhancing product penetration into the market and ...

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    Author
    KHAMAH, HASSAN ALI (1)
    SubjectCSR; Brand Equity; Sales Volume Increase; Product extension and Consumer Numbers Increase. (1)... View MoreDate Issued
    2015 (1)
    Has File(s)Yes (1)

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