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DETERMINANTS OF CONSUMER PREFERENCES FOR HEALTH SERVICES PROVIDED BY PRIVATE HOSPITALS IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2016-11)
Private healthcare system in Kenya have grown tremendously over the last two decades due to various reasons, among them lack of adequate and quality public healthcare services and introduction of user fees. This study ...
EFFECT OF BRANDING STRATEGIES ON POST GRADUATE STUDENTS’ CHOICE OF UNIVERSITIES IN NAKURU COUNTY, KENYA
(KABARAK UNIVERSITY, 2017-11)
Branding in universities are alternatives to bring differentiation in order to attract the attention of stakeholders. The problem addressed by this study was to examine how branding strategies such as internal branding ...