Browsing Thesis and Dissertations by Subject "Firm Level Characteristics, Marketing effectiveness, Micro and Small Enterprises and Kitui County."

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EFFECTS OF FIRM LEVEL CHARACTERISTICS ON MARKETING EFFECTIVENESS AMONG MICRO AND SMALL ENTERPRISES IN KITUI COUNTY – KENYA

MWANGULU, JOHNESTER ALI (KABARAK UNIVERSITY, 2016-01)

The Micro and Small Enterprises play an important role in the Kenyan Economy, its role and importance in a knowledge-based economy has been highly appreciated and acknowledged. Moreover, in the present economy, Micro and ...