Browsing Thesis and Dissertations by Subject "Differentiation Strategy"
Now showing items 1-2 of 2
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EFFECT OF PORTER’S GENERIC STRATEGIES ON FIRM PERFORMANCE: A CASE STUDY OF TYRE DEALERS IN NAIROBI COUNTY, KENYA
(Kabarak University, 2023-11)The study sought to look at the effect of Porter’s generic strategies on firm performance of Tyre dealers within Nairobi County. Tyre demand remains high in the country owing to the high motorization rate of the population ... -
MODERATING EFFECT OF STRATEGIC PLAN IMPLEMENTATION ON THE RELATIONSHIP BETWEEN CORPORATE STRATEGIES AND PERFORMANCE OF COMMERCIAL STATE CORPORATIONS IN KENYA
(2024-11)According the Government of Kenya, Commercial State Corporations have been associated with various challenges, including a lack of profitability and substandard goods and services. Such dismal performance may be occasioned ...
