Browsing Thesis and Dissertations by Author "6470471e-aeaf-4907-977c-666a9bfcb807"
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INFLUENCE OF COMPETITIVE STRATEGIES ON PERFORMANCE OF SECOND HAND VEHICLE DEALER FIRMS IN NAKURU EAST SUBCOUNTY, KENYA
SONDIN, GLADYS JEMUTAI (KABARAK UNIVERSITY, 2019-11)The second hand vehicle dealership in Kenya has continued to be an extremely competitive sector. In the context of performance, the sector is considered to account for over 70% of the vehicles in Kenyan roads. This study ...