Browsing Thesis and Dissertations by Author "5bb90579-03f7-45b4-98d4-ff112629073e"
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AN SMS AND USSD MODEL FOR LOCATION-BASED MOBILE ADVERTISING IN MICROENTERPRISES
THIGA, MOSES MWANGI (KABARAK UNIVERSITY, 2014-09)Technological and financial limitations have hampered the effective advertisement of products and services by microenterprises thus limiting their contribution towards national economic growth. Recent advances in mobile ...