Browsing Thesis and Dissertations by Author "33c7c721-91ef-41e4-817d-75c62fabcc1a"
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EFFECTS OF DIFFERENTIATION STRATEGY ON SALES PERFORMANCE IN SUPERMARKETS IN NAKURU TOWN CENTRAL BUSINESS DISTRICT
KAMAU, JANE K. (Kabarak university, 2013)Many business firms in Kenya strive for differentiation as a strategy aimed at maximizing sales performance as a result of increased cut-throat business competition in the market. Supermarkets in Nakuru town, have ...