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    SMES' ADOPTION OF WEB-BASED MARKETING: EMPIRICAL EVIDENCE FROM KENYA 

    Mochoge, Omanga Cleophas (Kabarak University, 2014)
    This paper explores adoption of web-based marketing services in Nakuru Municipality, Kenya. The technology adoption model, theory of planned behavior and diffusion of innovation were used to support the study. An explanatory ...

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    AuthorMochoge, Omanga Cleophas (1)SubjectAdoption (1)Perceived Cost (1)Perceived ease of use (1)
    Web-Based Technology (1)
    ... View MoreDate Issued2014 (1)Has File(s)Yes (1)

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