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    INFLUENCE OF COMPETITIVE STRATEGIES ON PERFORMANCE OF SECOND HAND VEHICLE DEALER FIRMS IN NAKURU EAST SUB-COUNTY, KENYA 

    Sondin, Gladys Jemutai; Zakayo, Charles; Chepkilot, Ronald (International Journal of Business Management and Processes, 2019-11)
    The second hand vehicle dealership in Kenya has continued to be an extremely competitive sector. In the context of performance, the sector is considered to account for over 70% of the vehicles in Kenyan roads. This ...

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    Author
    Chepkilot, Ronald (1)
    Sondin, Gladys Jemutai (1)Zakayo, Charles (1)SubjectCompetitive Strategies, Cost Leadership, Customer Focus, Performance, Payment Terms and Product differentiation (1)... View MoreDate Issued2019 (1)Has File(s)Yes (1)

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    Kabarak University Libraries
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