Browsing Journal Articles and research Publications by Subject "s: Strategy, Strategic responses, competitive environment, performance, Kenya"

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EFFECT OF FIRMS STRATEGIC RESPONSES TO THE CHANGING COMPETITIVE BUSINESS ENVIRONMENT ON THE COMPANY PERFORMANCE: A CASE OF PAINT MANUFACTURING COMPANIES IN KENYA

ONKOBA JUSTUS J. GETOTO (kabarak, 2014)

Strategic responses are known to realign firms to respond to the ever-changing turbulent business environment. This research sought to assess the strategic responses of paint manufacturing companies, in view of the ...