Browsing Journal Articles and research Publications by Author "Wachira, esther Wanjiru"
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Crowdfunding in Kenya: Factors for Successful Campaign
Wachira, esther Wanjiru; Wachira, Virginia Kirigo (Public Finance Quarterly, 2021-03)The study aimed at investigating the factors that lead to successful crowdfunding campaigns in Kenya. The success factors of reward-based crowdfunded campaigns vary in different countries due to differences in ...