Browsing Journal Articles and research Publications by Author "THIGA, MOSES MWANGI"
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AN SMS AND USSD MODEL FOR LOCATION-BASED MOBILE ADVERTISING IN MICROENTERPRISES
THIGA, MOSES MWANGI (Kabarak University, 2014-11)Technological and financial limitations have hampered the effective advertisement of products and services by microenterprises thus limiting their contribution towards national economic growth. Recent advances in mobile ...