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    Browsing Journal Articles and research Publications by Author "Peter, Ogutu Robert"

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        THE EFFECT OF INTERNET ADVERTISING ON ATTITUDE TOWARDS INTERNET ADVERTISING OF UNIVERSITY STUDENTS IN KENYA 

        Peter, Ogutu Robert; Martin, Professor Ogutu; Lilly, Professor Njanja (Kabarak University, 2014-11)
        The internet is fast emerging as an important advertising medium in Kenya. The enhanced ICT infrastructure in Kenya resulting in improved and faster internet connection along with a drop in prices for internet services ...

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