Browsing Conference, Seminars, Workshop and trainings. by Subject "TRUST AND COMMITMENT"
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THE EFFECT OF TRUST AND COMMITMENT ON CUSTOMER SATISFACTION AMONG PRINTING FIRMS IN NAKURU COUNTY, KENYA
(Kabarak University, 2016)Today’s marketing approaches is characterized by the narrow focus of attracting new customers and increasing the sales in order to deliver competitive advantage. As a strategic response, the business leaders are embracing ...