Browsing by Subject "Value Innovation"
Now showing items 1-2 of 2
-
Analysing the Effect of Increase Factors on the Performance of Tea Companies in Nandi County, Kenya
(Stratford Peer Reviewed Journals and Book Publishing Journal of Strategic Management, 2023-11)Blue ocean concept plays a critical role in strategic management in organization especially in tea industry which has led to tremendous growth over the past years. It is in regard to this strategic focus that this study ... -
DETERMINANTS OF BLUE OCEAN STRATEGY ON PERFORMANCE OF TEA FIRMS IN KENYA: A CASE OF TEA FIRMS IN NANDI COUNTY
(Kabarak University, 2023-11)Blue ocean concept plays a critical role in strategic management in organization especially in tea industry which has led to tremendous growth over the past years. It is in regard to this strategic focus that this study ...