Browsing by Subject "Value Chain"
Now showing items 1-2 of 2
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THE EFFECT OF VALUE ADDED SERVICES ON THE FINANCIAL PERFORMANCE OF THE MOBILE MERCHANT SERVICES PLATFORM ENTERPRISES IN NAKURU, KENYA
(International Journal of Economics, Commerce and Management, 2020-07)Mobile money has become a very prominent payment used by many enterprises in Kenya whose significance has not received the necessary research investigation. The aim of this study was to find out the effect of Value Added ... -
INFLUENCE OF MARKETING MIX STRATEGIES ON SALES PERFORMANCE OF BIXA ORELLANA AMONG SMALL SCALE FARMERS IN KWALE COUNTY, KENYA
(KABARAK UNIVERSITY, 2021-06)Bixa Orellana, a natural food-colour, is in high demand in both local and international markets due to its health benefits. The sales performance of the crop remains relatively low in Kenya despite its potential contribution ...