Browsing by Subject "Internet Advertising, Subjective norms, Perceived behavioural control, gender, Attitude towards Internet advertising Purchase intention and Theory of Planned Behaviour."
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RELATIONSHIP BETWEEN INTERNET ADVERTISING AND PURCHASE INTENTION OF UNIVERSITY STUDENTS IN KENYA
(KABARAK UNIVERSITY, 2015-07)The Internet is fast emerging as an important advertising medium in Kenya. The enhanced ICT infrastructure in Kenya has raised the volume of Internet users, thereby prompting interest in the growth of businesses on the ...