Browsing by Author "Gichung’wa, Miriam Wanjiku"

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DETERMINATION WHETHER THERE IS ANY CORRELATION BETWEEN THE LEVELS OF STRATEGIC PLANNING ON MARKETING, TECHNOLOGICAL AND FINANCIAL PERFORMANCE OF BANK OF BARODA KENYA EAST AFRICA

Gichung’wa, Miriam Wanjiku; Nyakweba, Thomas Ombui; Muchai, Peter Muthama (Journal of Advance Research in Business, Management and Accounting, 2015-11)

This study was undertaken with the primary purpose of determining whether there was any correlation between the level of strategic planning on marketing performance’ technological performance and financial performance ...