Browsing by Author "afe82e9f-5597-4f35-a236-1639dec60db6"
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AN EVALUATION OF THE RELATIONSHIP BETWEEN PERSUASION AND CHOICE OF DAILY NEWSPAPER BY READERS IN KENYA
OUNDO, BUSOLO HILLARY (KABARAK UNIVERSITY, 2016-10)An average consumer is exposed to a range of persuasion marketer generated communications seeking to get his/her attention and elicit some desired response. This communications may make decision making less demanding ...