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INFLUENCE OF COMPETITIVE STRATEGIES ON FIRM PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY: A CASE STUDY OF TELKOM KENYA IN NAKURU EAST SUB COUNTY
CHUMBA, PAUL KIPTERER (KABARAK UNIVERSITY, 2019-11)The telecommunication sector plays a critical role in communication, contributing to the Gross Domestic Product (GDP), creation of economic opportunities through mobile money agents, facilitating economic activities, ...