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EFFECT OF MOBILE MONEY MERCHANTS SERVICES ON FINANCIAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN SELECTED WARDS IN NAKURU CITY
NJUGUNA, EDWARD WAITHAKA (Kabarak University, 2023-11)Mobile money has become a popular payment method for many Kenyan businesses. The goal of this study was to determine how mobile money merchant services affected the financial performance of small and medium-sized businesses. ...