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EFFECTIVENESS OF AGENCY BANKING IN ENHANCING COMPETITIVE STRATEGY IN BANKING SECTOR: A CASE OF KENYA COMMERCIAL BANK IN NAKURU COUNTY, KENYA

BETT, ROBERT KIPNG’ETICH (KABARAK UNIVERSITY, 2016-11)

This study examined the ways in which the KCB Mtaani (agency banking) has been used as a competitive strategy at KCB through the enhancement of the financial inclusion within Nakuru County. The need for a competitive ...